Earn the income you deserve (without endless grinding), get the “grunt work” off your desk (and work fewer hours), attract more clients than ever before (while spending less on your marketing), and see how to live the life you actually WANT… not the life others are telling you to live.
Keep reading to discover how to conquer the “stuck at six” blues and build a firm with rapid acceleration in growth.
Renegade Attorney Puts Money in Your Pocket By Defying the “Ivory Tower Powers” and Empowering Solo and Small Firm Attorneys with a Marketing System Guaranteed to Work!
Dear Friend and Fellow Attorney,
Does it feel like you and your law practice carry around unnecessary baggage? Do you feel like there is a weight holding you back from the next stage of growth? Are you dealing with too few clients or too many bad ones? Are you ambitious about wanting a bigger, better practice but want to make the right moves forward instead of costly mistakes?
If any of that rings true, but the thought of dealing with the problem just seems to bring new stress… well, frankly, you’re not alone.
It’s not fun to run a law firm that feels more like it runs you. How many experiences in your life have you said “no” to because your law firm demanded your attention?
I’ll never forget the first 10 years of owning my practice. It was regularly unpleasant…
I opened the doors to BenGlassLaw in 1995 after working for an insurance defense firm that was starting to handle plaintiffs’ work. Like many other attorneys who feel the entrepreneurial spark, I took a few cases with me from the firm (where I had recently made partner) and decided to take back control of my life. I wanted to live closer to home – no more missed dinners or events for the kids.
Well, I didn’t have any problem making it home for dinner. There wasn’t enough work for me to justify having the doors open a full 40 hours each week!
It drains your finances.
It drains you emotionally.
It even saps your energy physically.
Bringing in bad clients is even worse! It can destroy your team.
But what can you do about it?
There is an answer… if you have the right attitude.
Despite the slow start of my law practice, I was determined to DO SOMETHING. But I wasn’t sure where to turn…
After putting together a mish-mash of resources (book, tapes, etc. – many from my now-friend Dan Kennedy), I built a marketing system designed around a very simple idea: ATTRACT ONLY THE BEST CLIENTS and stop doing marketing designed to appeal more to others in the profession than my actual clients.
Here’s what happened…
In all the fitness and diet ads you see, there are before and after pictures to show you the potential of the program. Well, what I accomplished doesn’t involve shirtless pictures, but I can tell you about what life is like now versus then.
THEN: The only people in my office were myself and one employee – my sister. We regularly left the office early on Fridays because there wasn’t enough work to justify twiddling our thumbs for an afternoon.
NOW: We grew out of our small office near the courthouse in Fairfax, Virginia and moved into a custom office space that could accommodate my growing team. As of this writing, my team includes twenty employees, not including our freelancers, part-time employees, and interns. We’ve experienced some growing pains along the way, some people leave while others stay and become superstars, but it’s all been for the greater good of the business and we are stronger than ever.
THEN: Enough money to keep us afloat and pay the mortgage. I had four kids at the time.
NOW: I have nine kids. I’ve already put four through college and will put another five through college and/or trade school in the next seven to ten years. Four of my kids are adopted from China and two have significant social anxiety issues from their time in orphanages. Everyone has everything they need (and more than enough of what they want). My wife and I have a good nest egg. We support multiple charities and organizations. None of this happens without the income I built using the system I built and which you can have to use.
THEN: Much of what I did was guesswork. My marketing was scattershot. There was bad idea after bad idea. I wasted more money on bad advertising than you can imagine.
NOW: While no one bats a thousand, my practice now regularly hits it out of the park. Our latest campaigns to bolster my long-term disability case work quadrupled that side of the practice. Everything we do is tracked, measured, and then repurposed to teach members of Great Legal Marketing. My practice is the #1 testing ground for marketing to help your practice.
THEN: I was at the beck and call of my practice and my clients. Interruptions could quickly overwhelm a day, leaving me frustrated and unproductive.
NOW: I work uninterrupted. Everything is done by appointment. There are rules governing how my time is used, and my staff protects my time carefully. We don’t have fires to put out, and there isn’t any drama. Employees don’t work into the evening and never need to come in on weekends. I don’t either.
You already have a number in mind… It’s possibly increasing your monthly new client intakes… Or it’s gross revenue growth… Or improved net profit… No matter what your number is, the start of the year is the time to start chasing it. Fortunately, what I have for you can rapidly accelerate your progress.
And it’s not just me saying it – take a look on this page at what others have said about my program! They are actual practicing attorneys just like you who saw a letter like this one and said “YES!”
Despite what your critics might say, choosing to open your own law firm was the best decision you ever made.
Now let me show you how to make the most of it. How to get more clients. How to make more money. And how to construct a practice oriented around the lifestyle you desire.
The time you spend reading this letter will be the turning point you’ve been looking for…
The HERO System is what I wish was available when I started my practice back in 1995… so I decided to make it for you! See what you gain and what you will achieve…
Do you struggle with getting the most from your marketing budget? Or maybe you’ve been afraid of investing more in marketing because it feels like a big unknown?
You’re hardly alone.
And the constant changes on the biggest platforms like Google and Facebook only add to the stress.
BUT STARTING TODAY… You’re going to shed those concerns and confidently implement your best-performing marketing campaigns EVER!
Law firm owners in the modern economy need, more than ever, a consistent trusted resource away from the outside noise of the hundreds (or thousands) of uncurated “info dumps.” While there may be a million and one places to poke around for the next online marketing idea or social media strategy, nothing helps the progress-making practice owner more than focused guidance and information.
Every member of the H.E.R.O. program goes through the transformational process of the core four-step system:
It’s simple: help you attract more clients and make more money.
As a bonus, I will show you how to create an Owner-First Law Firm built around how you want your life to work. Want a law firm with 15+ attorneys whose schedules are always filled? Great. Done that for plenty of firms. Want a practice that is smaller and feeds you a high, consistent income, while allowing you to work less and take more time off? No problem. I’ve made that happen for more attorneys than I can count.
#1 First, you get our Fast Start Checklist System. Easy-to-follow instructions make changes right away to your marketing, including directions on when to launch each piece of the campaign. You “turn in” these checklists to me, and I do a free marketing review for you. Plus, I’ll send you Visa gift cards and other rewards along the way to reward your progress.
#2 Take advantage of INSIDER ACCESS to president and lead coach, Charley Mann. He has worked with thousands of attorneys on upgrading their marketing, and he’s excited to help you reach your goals. Nothing in the world of marketing is out of bounds with Charley. Just fire off an email to him with your question(s), and he’ll provide you comprehensive feedback. Basically, I’m giving you a direct line to the “Secret Weapon” behind my own marketing.
#3 The HERO Programs comes with ready-to-deploy, best-in-class marketing templates, helping you to…
#4 Watch your first HERO Membership Module and implment what you learn from that first course. New modules are released monthly to help moderate the pace of your implementation so you are not “drinking from a firehose.”
#5 Complete your profile in the Membership Directory to start connecting with other attorney members and begin building your network of people who are working towards the same goals.
If you look at the price of the HERO System and balk at $197 for monthly membership (even though there is zero long-term commitment, a money-back guarantee, and a “cancel anytime” policy), feel free to follow that instinct and walk away. This probably isn’t right for you at this moment. But I know that many readers of this letter will be shocked at how small an investment they will make.
After all, $197 is the equivalent of a couple of months of your cable bill. In some law firms, it’s less than you pay every month for your phone bill. I’ve spent more money on dinners out with my family (to be fair, nine kids can rack up the bill pretty fast!).
Why, then, is the investment comparatively so small if the value is so high?
Frankly, it’s because there are a lot of “vultures” in the world of law firm marketing. Plenty of organizations with bad intentions but slick sales pitches circle over our profession, looking for their next victim.
I work every day to combat these vultures and help attorneys build practices that provide them autonomy and independence. I want you to have your own resources and information to do deploy effective marketing, instead of relying on the “wisdom” of people who only want to sell you another widget.
Fortunately, there are still enough attorneys in our profession who want to learn. There used to be more… but it seems you and I are a dying breed. Too many attorneys these days turn over the firm’s fortunes to SEO “gurus” and bold promises from lead generation services, trading dollars they don’t have for leads that don’t really exist.
In short, I want to reward your curiosity with a fair deal.
Maybe it will allow someone who isn’t sure he or she is ready to take the plunge. There are too many stories to count of attorneys who joined Great Legal Marketing “before they were ready” and ended up more successful than they ever expected…
Well, the clock is ticking.
There are clients in your community who should sign a fee agreement with you.
There are more referrals to get (for those willing to follow a simple, inexpensive strategy).
There are leads aplenty online (if you know how to grab them).
And there are still countless clients available the “old-fashioned” ways (print, radio, etc. – but only if you follow my system and stop wasting money on ineffective ads).
It’s time for you to make a decision.
Everything you need is below…
Your HERO System is shipped immediately, you get instant access to the membership site, and you’ll start enjoying the direct access benefits plus monthly HERO Letter and Office Hours Sessions as soon as you purchase.
“Great Legal Marketing has real common sense and proven ideas to Improve and expand a law practice. Attorney and law firm marketing expert Ben Glass (who is the real deal) really cares that each participant succeeds. Unless you are my competitor, I highly recommend Great Legal Marketing.”
-- John Bledsoe (Family Law; California)
“Great Legal Marketing provides an outstanding product for smaller law firms and solo practitioners and I highly recommend it. I have been absolutely blown away by the materials and information that I have received since joining. I have participated in other services geared towards helping solo and small law firms. I paid five times as much every month, was locked into a long-term contract, and got 1/10th the value of what I have received as a gold member of Great Legal Marketing. This is the best service for the best price that I have found and if you are looking for help with increasing your firm's revenue, then I highly recommend you take the plunge and sign up with GLM.”
-- Ben Westbrook (Personal Injury; Texas)
“By far the best organization out there in terms of teaching lawyer marketing. Ben Glass not only teaches but is a practicing attorney who knows what we face on a day-to-day basis. At GLM, you will find an entire community of lawyers who are happy to share what they are doing in terms of marketing, law firm development, and management. I've been a very satisfied member since 2011 and look forward to many more years to come!Thank you, Great Legal Marketing!”
-- Carol Cadiz (Real Estate Law; Illinois)
“It's very simple. Do you want to grow your law firm to the point where you can have more time for yourself? Do you want to enjoy the practice of law again and not feel like you're in the ‘rat race?’ Do you want to learn what they should have taught lawyers in law school about the business and marketing of law practice? Is that you? That was me. But not anymore. One of the best decisions I’ve made in my practice was to become a part of Great Legal Marketing.”
-- Abe Cardenas (Immigration Law; Florida)
“Like everybody who’s started their own law office, I started with great difficulty, but lots of personal rewards. In these 13 years I’ve had many ups and many downs.
I have tried all sorts of marketing techniques throughout my 13 years. The ones I have been successful with have been the strategies of Great Legal Marketing. The programs provided by Great Legal Marketing have been wonderful.
I did not get a ton of business from my website until using Great Legal Marketing. Now, I am certainly getting a lot more calls inquiries and new clients. My advice to any lawyer is to implement these strategies. I did it, and there is no reason why you can’t do it too.
-- Matthew Konecky (Criminal Law; Florida)
“Being content isn't good enough anymore.
Having a solid foundation for my marketing and the confidence that GLM will guide me through the maze of marketing ideas keeps me relaxed and excited about the next phase.
I know GLM knows what works and the best way to implement it, so I don't have to waste my time. You will never leave where you are until you decide where you would rather be.
-- Jaleh Slominski (Workers Comp; Virginia)
“We are truly grateful for all the tremendous support, excellent resources, ongoing education, generous mentions in the GLM Journal, and for all the hard work you and your team put into the end-of-year Summit that we all benefit from.
One-by-one, we are chipping away at all the powerful programs you have laid out for us. Most recently, I rolled out our "dhcVIP Client Appreciation Program" and it has blown up. In the first month, we had 135 households (174 individuals) sign up and we currently have 315 households (441 individuals)! I am preparing for a second mailing to past clients who have not received the invite yet.
My goal is to strengthen existing relationships, develop repeat business, cross-sell in all six practice areas, and in turn, make our VIPs our biggest evangelists. We are already getting business from the VIP program, old clients are coming back into the fold, the invitation served as a reminder to call us for new matters, and our VIPs have been referring business to us. It's been a win-win for us and our clients.”
-- D. "Rep" DeLoach (Elder Law; Florida)